Tips on Designing a Logo for your Business
Having a new logo designed for your business is both exciting and challenging at the same time. Logo design normally involves making major decisions that will follow your company everywhere. This is the foundation of your branding which is why it is essential to get it right!
Your logo should represent you, your business, and what you stand for. A business logo gains value when it is unique, has a direct correlation to your business, and targets the right audience. At Minuteman, we design logos based on your vision, goals, and audience.
Consider—
1. Analyzing your competitors
This is always a good start during the brainstorming stage. Look at your competitors’ logos first for inspiration and take note of things you like and things you don’t. Pick different aspects of a logo that speak to you. This can help point you in the right direction for your own logo.
2. The look & feel
As you think about the look & feel of your logo, ask yourself these six questions about your brand:
- Gender: is my brand traditionally masculine or feminine?
- Tone: is my brand playful or serious?
- Value: is my brand luxurious or affordable?
- Time: is my brand modern or classic?
- Age: is my brand youthful or mature?
- Energy: is my brand loud or subdued?
These answers effect every element of a logo—font, weight, graphics, color. Our designers will create a logo that speaks directly to your brand’s identity.
3. Your target audience
Considering your target audience is crucial when it comes to a fresh logo design. What are your users looking for in an organization or service provider? Trust and reliability? Fun and playful energy?
Which kind of logo is right for me?
Logotype
A logotype is your brand name styled as a logo. It immediately associates your business name with a visual identity and eliminates brand confusion. It is a great starting place for new businesses.
Logomark
A logomark is an image or symbol which represents a brand and does not include the name of the company. This type of logo is ideal for established companies. The best way to move to using a logomark and generating a strong visual identity for your company is to begin with a combination logo.
Combination Logo
The combination of a company name and iconic image is called a combination logo. It simultaneously captures your name and creatively presents what you do, making it a very strong logo. It also allows for the possibility of dropping your company name from your image in the future to create an even cleaner visual identity once your brand has gained traction.
Logo is a foundation of business branding and marketing. Business owners cannot afford to get it wrong! Award winning graphic designers at Minuteman have the experience and tools to guide you during the logo design process, whether you need a new logo or a consultation for a redesign of your current logo, we will help you get it right!
Tips on designing a logo for your business
Having a new logo designed for your business is both exciting and challenging at the same time. Logo design normally involves making major decisions that will follow your company everywhere. This is the foundation of your branding which is why it is essential to get it right!
Your logo should represent you, your business, and what you stand for. A business logo gains value when it is unique, has a direct correlation to your business, and targets the right audience. At Minuteman, we design logos based on your vision, goals, and audience.
Consider—
1. Analyzing your competitors
This is always a good start during the brainstorming stage. Look at your competitors’ logos first for inspiration and take note of things you like and things you don’t. Pick different aspects of a logo that speak to you. This can help point you in the right direction for your own logo.
2. The look & feel
As you think about the look & feel of your logo, ask yourself these six questions about your brand:
- Gender: is my brand traditionally masculine or feminine?
- Tone: is my brand playful or serious?
- Value: is my brand luxurious or affordable?
- Time: is my brand modern or classic?
- Age: is my brand youthful or mature?
- Energy: is my brand loud or subdued?
These answers effect every element of a logo—font, weight, graphics, color. Our designers will create a logo that speaks directly to your brand’s identity.
3. Your target audience
Considering your target audience is crucial when it comes to a fresh logo design. What are your users looking for in an organization or service provider? Trust and reliability? Fun and playful energy?
Which kind of logo is right for me?
Logotype
A logotype is your brand name styled as a logo. It immediately associates your business name with a visual identity and eliminates brand confusion. It is a great starting place for new businesses.
Logomark
A logomark is an image or symbol which represents a brand and does not include the name of the company. This type of logo is ideal for established companies. The best way to move to using a logomark and generating a strong visual identity for your company is to begin with a combination logo.
Combination Logo
The combination of a company name and iconic image is called a combination logo. It simultaneously captures your name and creatively presents what you do, making it a very strong logo. It also allows for the possibility of dropping your company name from your image in the future to create an even cleaner visual identity once your brand has gained traction.
Logo is a foundation of business branding and marketing. Business owners cannot afford to get it wrong! Award winning graphic designers at Minuteman have the experience and tools to guide you during the logo design process, whether you need a new logo or a consultation for a redesign of your current logo, we will help you get it right!
