Identity Struggles Every Business Faces

Things Most Business Owners Wish They Knew About

Starting a new business is exciting! But putting all the pieces together before you officially start the business can be overwhelming. Whether you are considering an online shop or a physical store, all businesses need to have an experienced marketing consultant to help you make the most rewarding decision in the long run. The first question that keeps most new business owners up at night is how to achieve business goals on a limited budget?

Making smart decisions from the beginning will save you time and money. 

The most common struggles that new business owners face are finding the right business name, designing a logo, and branding their identity. Here are few tips to narrow down your options and get it right the first time!

Your Business Name

You need to select the best business name that will not only represent you, but also reflect the services you are offering. Before going with just any catchy phrase, it’s important to consider the nature of your business and the emotional value you want to associate with your business. The best names are ones that you don’t need to explain, such as “Online Coupons.” It is both memorable and self-explanatory, which makes a great foundation for your branding.

Your Logo

Once you’ve found a business name, the next thing to consider is your logo. Logo design is as important as the company name! The use of colors, images, or symbols can influence the overall image of your company. Here are some things to think about when designing your logo. Most successful logos consists of simple and unique designs which directly reference the company itself. Cheap isn’t always the way to go when it comes to business logo design—some questions to ask your logo designer before you invest your time and money:

  • Is the logo a vector design? This means the logo can be resized without losing quality, no matter which materials you need it on. Using your logo for a website, social media, on t-shirts, any promotional products, or stationary and more can be easily handled when using proper files.
  • Is the logo uniquely tailored for your business? If the new logo looks familiar to you, then it has likely been recycled from someone else. Your logo need to be as unique as your business. The best logos consist of a symbol, the business name, and a tagline that provides information and clarity. For example, a laser cutting company with an Eagle on their logo would also need a tagline to provide more information, like “Laser Precision You Can Trust.” Visit our website to see some of our creative logo designs for Orlando businesses.

Your Branding

Once you have a business name and a logo, everything else will fall into place! How people see your company depends on how you present it. Therefore, having a strong online and offline branding strategy will increase awareness and bring new customers to your business.

To maintain uniformity in your branding, you can implement a brand or style guide, which details the fonts, colors, styles, sizes, etc. that are to be used when representing your company. Business branding falls apart when companies change the key elements of the brand too frequently and inconsistently. Minuteman Longwood will help you establish and build your brand online and offline.

Whether you need banners, promotional products, business cards, websites, or a social media presence, we’ve got you covered!

Contact Us. We’re here to help.

Minuteman has a team of experienced online and offline marketers, graphic designers, and print experts who will work with you to launch your new business and help you succeed in the long run.

Brand identity

Identity Struggles Every Business Faces

Things Most Business Owners Wish They Knew About

Starting a new business is exciting! But putting all the pieces together before you officially start the business can be overwhelming. Whether you are considering an online shop or a physical store, all businesses need to have an experienced marketing consultant to help you make the most rewarding decision in the long run. The first question that keeps most new business owners up at night is how to achieve business goals on a limited budget?

Making smart decisions from the beginning will save you time and money. 

The most common struggles that new business owners face are finding the right business name, designing a logo, and branding their identity. Here are few tips to narrow down your options and get it right the first time!

Brand identity

Your Business Name

You need to select the best business name that will not only represent you, but also reflect the services you are offering. Before going with just any catchy phrase, it’s important to consider the nature of your business and the emotional value you want to associate with your business. The best names are ones that you don’t need to explain, such as “Online Coupons.” It is both memorable and self-explanatory, which makes a great foundation for your branding.

Your Logo

Once you’ve found a business name, the next thing to consider is your logo. Logo design is as important as the company name! The use of colors, images, or symbols can influence the overall image of your company. Here are some things to think about when designing your logo. Most successful logos consists of simple and unique designs which directly reference the company itself. Cheap isn’t always the way to go when it comes to business logo design—some questions to ask your logo designer before you invest your time and money:

  • Is the logo a vector design? This means the logo can be resized without losing quality, no matter which materials you need it on. Using your logo for a website, social media, on t-shirts, any promotional products, or stationary and more can be easily handled when using proper files.
  • Is the logo uniquely tailored for your business? If the new logo looks familiar to you, then it has likely been recycled from someone else. Your logo need to be as unique as your business. The best logos consist of a symbol, the business name, and a tagline that provides information and clarity. For example, a laser cutting company with an Eagle on their logo would also need a tagline to provide more information, like “Laser Precision You Can Trust.” Visit our website to see some of our creative logo designs for Orlando businesses.

Your Branding

Once you have a business name and a logo, everything else will fall into place! How people see your company depends on how you present it. Therefore, having a strong online and offline branding strategy will increase awareness and bring new customers to your business.

To maintain uniformity in your branding, you can implement a brand or style guide, which details the fonts, colors, styles, sizes, etc. that are to be used when representing your company. Business branding falls apart when companies change the key elements of the brand too frequently and inconsistently. Minuteman Longwood will help you establish and build your brand online and offline.

Whether you need banners, promotional products, business cards, websites, or a social media presence, we’ve got you covered!

Contact Us. We’re here to help.

Minuteman has a team of experienced online and offline marketers, graphic designers, and print experts who will work with you to launch your new business and help you succeed in the long run.