Is social media a good investment for your business?

Since many people spend most time browsing, sharing, or connecting on social media, businesses followed the trend. Most businesses are taking advantage of social media marketing to reach their targeted audience. Whether sharing important updates or advertising specials, social media is used as a hub to attract new customers. However, joining all social media platforms in order to take advantage of brand visibility may not be the best move for your business.

Consider your industry, your audience, and your message.

Below are some of the most common social media platforms that businesses use for brand awareness and marketing. Consider which ones will work best for your brand.

Facebook

Most businesses use this platform. Facebook is a great place to share information about your brand and reach out to friends and customers with updates. Features include:

  • “Check-in” feature is awesome for businesses with physical locations. People are more likely to visit your business when they see friends were there.
  • Review feature: This is great place to broadcast your reviews for services, products, or your brand. People depend heavily on peer reviews before buying anything online or committing to a certain brand.
  • Ads feature: this puts your brand directly in front of your targeted audience.

Twitter

Great for quick updates, making connections, and interacting with other brands, influencers and people that you might not typically connect with. Features include: the ability to reach out to many people that you might not be able to reach otherwise. Twitter ads have great analytics insights and features to help you see what’s working and what’s not working. This is a great way to broadcast your message based on your audience.

Instagram

“A picture is worth a thousand words.” Instagram is an image based platform where users tell their story visually. Instagram is a great option for people who want to promote their brand, products, and services with images and videos. Reap the most benefit by using high quality images or videos in combination with strategic descriptions, the use of targeted hashtags, and interacting with followers.

Pinterest

This is a great tool for bloggers and businesses with blogs. It is a digital version of a bulletin board where users can “pin” images which link to websites onto “boards.” Images that typically get the most interaction are infographics, images with catchy titles or are informational in some way. The user-base of Pinterest is primarily women, so consider who your target demographic is.

Here to help

In each of these platforms, businesses are able to share information, connect with and learn about their target audience, and post their website and blogs. You can also create ads for business promotions. Before deciding which social media platform to choose, you need to consider your message, audience, budget, and the nature of your business. Test out different platforms through observation and small campaigns in order to select the most rewarding one. At Minuteman, we can help guide you through!

Is social good for business? |MMP Longwood

Is social media a good investment for your business?

Since many people spend most time browsing, sharing, or connecting on social media, businesses followed the trend. Most businesses are taking advantage of social media marketing to reach their targeted audience. Whether sharing important updates or advertising specials, social media is used as a hub to attract new customers. However, joining all social media platforms in order to take advantage of brand visibility may not be the best move for your business.

Consider your industry, your audience, and your message.

Below are some of the most common social media platforms that businesses use for brand awareness and marketing. Consider which ones will work best for your brand.

Is social good for business? |MMP Longwood

Facebook

Most businesses use this platform. Facebook is a great place to share information about your brand and reach out to friends and customers with updates. Features include:

  • “Check-in” feature is awesome for businesses with physical locations. People are more likely to visit your business when they see friends were there.
  • Review feature: This is great place to broadcast your reviews for services, products, or your brand. People depend heavily on peer reviews before buying anything online or committing to a certain brand.
  • Ads feature: this puts your brand directly in front of your targeted audience.

Twitter

Great for quick updates, making connections, and interacting with other brands, influencers and people that you might not typically connect with. Features include: the ability to reach out to many people that you might not be able to reach otherwise. Twitter ads have great analytics insights and features to help you see what’s working and what’s not working. This is a great way to broadcast your message based on your audience.

Instagram

“A picture is worth a thousand words.” Instagram is an image based platform where users tell their story visually. Instagram is a great option for people who want to promote their brand, products, and services with images and videos. Reap the most benefit by using high quality images or videos in combination with strategic descriptions, the use of targeted hashtags, and interacting with followers.

Pinterest

This is a great tool for bloggers and businesses with blogs. It is a digital version of a bulletin board where users can “pin” images which link to websites onto “boards.” Images that typically get the most interaction are infographics, images with catchy titles or are informational in some way. The user-base of Pinterest is primarily women, so consider who your target demographic is.

Here to help

In each of these platforms, businesses are able to share information, connect with and learn about their target audience, and post their website and blogs. You can also create ads for business promotions. Before deciding which social media platform to choose, you need to consider your message, audience, budget, and the nature of your business. Test out different platforms through observation and small campaigns in order to select the most rewarding one. At Minuteman, we can help guide you through!