The Power of Direct Mail Marketing
2018 Must-Know Marketing Tips
People receive a lot of papers in their mailboxes daily, and more than 70% of those papers end up unread, in the trash, or lost in a pile of junk mail. How do you stand out and give your customers a reason to trust you, from the first direct mail you send? Creativity will set you apart!
This marketing strategy helps with brand awareness and name recognition. In order to increase your customer base, business owners must introduce their services to neighbors and prospective clients.
Quality over quantity
Direct mail marketing is not a one-time fix; it’s an ongoing process that requires time, research, and strategy adjustments, steering you toward what works best for your particular brand.
It is crucial to have a well-planned strategy for your direct mail marketing. Some businesses don’t succeed in direct mail marketing not because they don’t have a great design, but because they lack a strategic plan from the beginning and execute poorly. Below are the stages of direct mail marketing that you should run through in order to get the best results.
Direct Mail Marketing Stages:
1. Don’t just send it. Research first!
Find your niche, research your audience, and create a strategy tailored for them. Instead of sending out ads on a mass scale, focus only on the people who are most likely to use your products or services. For example, instead of a 20,000 piece bulk mail job, specifically target the 2,000 people who you’ve found might be interested based on your research findings.
2. Design
Design should take into account your target audience’s culture, behavior, and demographic characteristics. A clean and simple feel to a design might work well for a coffee shop whose target audience is millennials. A law firm seeking large corporations as clients would do well with a sleek and professional look.
3. Add value
How you present your offer will determine whether your ad will stand out or go straight to the trash. Add value by giving something unique and usable like a product sample, coupons, promo codes, or a free service. Most people toss the mail they don’t recognize even before reading it, but will give a second look if there’s something different.
4. Get to the point
Your information should be fresh, short, and say why you are the best choice over your competitors. Give a clear call-to-action. What do you want people to do? Decide whether your call-to-action is visiting your store, placing a phone call, or going online, and make it clear to your audience.
5. Follow-up
The most important stage of direct mail marketing is the follow-up process. Follow-up is one of the things that most businesses fail to do. Whether your ad asked people to call, email, or fill out a form, respond on time and follow up on all inquiries. Never leave future clients hanging after working hard to attract them in the first place!
- Respond to inquiries
- Clarify any misinformation
- Ask for feedback
- Do business with the right clients
An effective direct mail marketing strategy is easier said than done. It requires a good plan, a budget, and time to get the best results. Most people believe they can do it after reading a blog or two about direct mail, but there are a lot of challenges that an experienced marketing company can easily solve. Team up with one of the best marketing advisers at Minuteman, sit back, and enjoy the results! Visit us for a free consultation on your marketing strategies.
The Power of Direct Mail Marketing
2018 Must-Know Marketing Tips
People receive a lot of papers in their mailboxes daily, and more than 70% of those papers end up unread, in the trash, or lost in a pile of junk mail. How do you stand out and give your customers a reason to trust you, from the first direct mail you send? Creativity will set you apart!
This marketing strategy helps with brand awareness and name recognition. In order to increase your customer base, business owners must introduce their services to neighbors and prospective clients.
Quality over quantity
Direct mail marketing is not a one-time fix; it’s an ongoing process that requires time, research, and strategy adjustments, steering you toward what works best for your particular brand.
It is crucial to have a well-planned strategy for your direct mail marketing. Some businesses don’t succeed in direct mail marketing not because they don’t have a great design, but because they lack a strategic plan from the beginning and execute poorly. Below are the stages of direct mail marketing that you should run through in order to get the best results.
Direct Mail Marketing Stages:
1. Don’t just send it. Research first!
Find your niche, research your audience, and create a strategy tailored for them. Instead of sending out ads on a mass scale, focus only on the people who are most likely to use your products or services. For example, instead of a 20,000 piece bulk mail job, specifically target the 2,000 people who you’ve found might be interested based on your research findings.
2. Design
Design should take into account your target audience’s culture, behavior, and demographic characteristics. A clean and simple feel to a design might work well for a coffee shop whose target audience is millennials. A law firm seeking large corporations as clients would do well with a sleek and professional look.
3. Add value
How you present your offer will determine whether your ad will stand out or go straight to the trash. Add value by giving something unique and usable like a product sample, coupons, promo codes, or a free service. Most people toss the mail they don’t recognize even before reading it, but will give a second look if there’s something different.
4. Get to the point
Your information should be fresh, short, and say why you are the best choice over your competitors. Give a clear call-to-action. What do you want people to do? Decide whether your call-to-action is visiting your store, placing a phone call, or going online, and make it clear to your audience.
5. Follow-up
The most important stage of direct mail marketing is the follow-up process. Follow-up is one of the things that most businesses fail to do. Whether your ad asked people to call, email, or fill out a form, respond on time and follow up on all inquiries. Never leave future clients hanging after working hard to attract them in the first place!
- Respond to inquiries
- Clarify any misinformation
- Ask for feedback
- Do business with the right clients
An effective direct mail marketing strategy is easier said than done. It requires a good plan, a budget, and time to get the best results. Most people believe they can do it after reading a blog or two about direct mail, but there are a lot of challenges that an experienced marketing company can easily solve. Team up with one of the best marketing advisers at Minuteman, sit back, and enjoy the results! Visit us for a free consultation on your marketing strategies.
