Physician’s Weight Loss Centers® Website
The Physicians Weight Loss Centers are known for their medical weight-loss treatments and are franchises that have offices all across the country.
The Challenge
When the owners of the PWLC Orlando Location contacted us to upgrade their website we were happy to help. Although the owners of the Orlando location had originally created their own website to give their prospects a visual aid that represented their company outside of the corporate website, they knew that the what had been created was not an ideal representation of the highly skilled service providers that they were.
The problems with PWLC website were enormous. They had a website that was not responsive, did not reflect their branding, did not direct customers on how or why they should contact them, and finally, was not appealing to modern day website viewers.
Solution: Brand Transformation
Tackling the redesign of the Physicians Weight Loss Centers’ website led Minuteman Press Longwood to the redesign of much of their outdated marketing collateral. This task was headed up by our design team, who employed client discovery, consistent branding, responsive design, clear and effective communication and efficient website performance to bring them the most beneficial design solution. Our designers and developers worked hard to complete the following tasks:
- Create a mobile responsive website that is clear and easy to navigate.
- Create a website that highlights all areas of their services and products.
- Create a website that had direct call to actions (CTA’s) on each page for the client.
- Increase the scope of the service pages to more fully accommodate the clients’ needs and education.
- Create appealing marketing collateral that tied into the company’s new branding vision.
Website Design
We created a website that was mobile responsive and easy to navigate. The new website represent their branding and provide unique content to direct customers on how or why they should contact the clinic.
Results
After creating new branding collateral (marketing materials that included, business cards, posters, trifold brochures, and postcards) our designers began the mock up and design of Physicians Weight Loss Centers’ brand-new website. The design process incorporated items that were found during the initial research phase and implemented specific medical knowledge directly into the website design. What can be viewed now is an intentional design that showcases the areas of service that Physicians Weight Loss Centers offers and calls to action that encourage website visitors to act.
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