Nathaniel’s Steakhouse Re-Branding
Nathaniel’s Steakhouse, a family owned restaurant located in Sanford, Florida is a home for delicious steaks, drinks, and great dining experience. Nathaniel has been sharing his passion for food with friends, co-workers, and neighbors in the Central Florida community since 1987.
The Challenge
Nathaniel’s steakhouse worked with another design company before coming to Minuteman Press Longwood. Their concern was the fact that their previous logo, website, and menu didn’t match their brand and marketing goals. The restaurant branding did not match with Nathaniel’s passion for food. There were different versions of logo, the website was flat and didn’t have enough information, and lacked excitement.
Nathaniel was looking for better solutions to revamp the steakhouse branding, showcase the food, attract high-end audience, and highlight the restaurant. In addition to the website, Minuteman Press Longwood consultants advised Nathaniel about revisiting his logo and menu redesign to compliment the new direction of the restaurant. They needed some eye-catching designs for their logo, menu, and website to showcase the steakhouse in an elegant and an inviting way.
Solution: Brand Transformation
Minuteman Press Longwood consultants advised Nathaniel about revisiting his logo, website, and menu to compliment the new direction of the restaurant. They needed some eye catching designs for their new brand to showcase the steakhouse in a classy, exciting, and inviting way.
We enhanced Nathaniel’s Steakhouse brand by creating a new imagery to fit their marketing goals, promote restaurant’s new direction, and attract new customers.
- We designed unique, clean, and classy logo
- Created high quality menu to showcase the food, drinks, and event hosting services.
- Created consistency in all designs to fit the company’s new direction
- Designed a beautiful and responsive website that’s easy to navigate to represent the restaurant in a modern way.
Logo Design
We worked with the client to create a perfect logo which not only represent him, but also what the restaurant stands for. Our designers used fire to represent Nathaniel’s love for grilling and incorporated a clear name for customers to easily understand and remember.
Website Design
We wanted to highlight the services Nathaniel’s Steakhouse offer using a modern website that is both exciting and easy to navigate. We incorporated mouthwatering images to showcase the restaurant and individual services.
Menu Design
The menu was designed to provide diners with a great experience from the beginning to the end! We created clean, fancy, and detailed menus for lunch, dinner, and takeout. Each menu is arranged sequentially while incorporating great designs and excellent images highlighting the delicious meals, steaks, and drinks that Nathaniel’s offer.
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