Caribbean Cafe Re-Branding
Caribbean Cafe is a cozy restaurant famous for their Caribbean cuisine in Central Florida.
The Challenge
Caribbean Café worked with another design and printing company before finding Minuteman Press Longwood though an online search. Their first concern was over the logo and brochure that had been created by the previous company. They did not like the logo’s amateurish appearance, and it did not represent their restaurant’s Caribbean brand.
The old brochure displayed different images of well-photographed and enticing food, but the design was lacking excitement and good design structure. Even though people could see the food, there was not enough information on the dishes, and the dishes seemed to be distorted.
They were looking for a brochure that would showcase the food and highlight the cafe. Apart from a brochure, Caribbean Café needed a new direction of branding to promote the business. They needed an eye-catching logo and a website that would showcase their Caribbean roots in a more professional and inviting way.
Solution
We enhanced the Caribbean Café online and offline presence by creating new branded imagery. We updated their logo, created a better brochure, and launched their new website to fit their needs and their new image. The Minuteman Press Longwood Digital Agency:
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Created a high-quality brochure to showcase the food and services they offer.
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Created consistency in all designs to fit the company’s new direction of branding.
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Designed a beautiful brochure to represent the company in a more professional style.
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Created a responsive website that is clear and easy to navigate.
We designed a unique logo, website, and brochure to promote the company’s new direction of branding to attract customers to the café.
Logo Design
We worked with the client to create a perfect logo which not only represents the owner, but also what the restaurant stands for. Our designers used fire to represent their love for sharing Caribbean cuisine with the people of Central Florida.
Brochure Design
We wanted to highlight the restaurant using an inviting brochure. We incorporated mouthwatering images to showcase the restaurant and individual Jamaican cuisines that the restaurant is offering.
Website Design
We created a simple and direct website focusing on the clients history and menu for diners to enjoy. Each page is arranged sequentially while incorporating a clear layout and excellent imagery highlighting their delicious Caribbean meals.
