Norah By Earth Branding
Norah By Earth provides a naturally-derived, cruelty-free formula to restore a dog’s coat. The company provides medicated dog shampoos, conditioners, and sprays to treat dog skin conditions including hotspot, itchy skin, allergies, and more.
The Challenge
The Norah By Earth company came to Minuteman Press Longwood with a simple request: “Make us look good so that we can compete with those around us when we launch!” The owners had already contracted someone to create their logo but were struggling with other parts of their marketing. There were portions of the logo coloring that were not printing well on their labels. They paid a large popular hosting company to build their website but were unsure of how to move forward, because they did not feel they had the support that they personally wanted to complete the project. Things seemed to be in a delayed state for them.
The company was frustrated instead of being excited to build their business as they once had. They needed an e-commerce website solution that worked well with their banking system and that was equipped with shipping integration from their carrier service. They also needed complete and targeted branding and marketing collateral to use for promoting their company.
Solution: Brand Transformation
To assist the Norah By Earth team we staged a kick-off meeting that would jump-start their excitement again for their business. We covered the areas of their business that they wanted to highlight and their USP (Unique Selling Propositions), or the things that make their products unique fromtheir competition. One quick meeting with their owners (both in the U.S. and abroad) showed us exactly how they wanted to be viewed by customers. We were tasked to do the following:
- Create a mobile responsive e-commerce website that is easy to navigate and highlights the fun attitude of the company
- Create marketing collateral that matches the current logo and vision of the brand (business cards, stickers, posters, brochures, and more).
- Create a social media presence online that is consistent with the company’s other marketing channels and branding.
Our goal was to create a brand that connected with the target customers and also to create a happy space for customers and dog enthusiasts alike.
Website Design
We highlighted the main products promoted by Norah By Earth using a customized and easy-to-navigate e-commerce website.
Brochure Design
We created clean, and detailed brochures for the client to share during different events and meetings. Each brochure incorporated creative designs with high quality images highlighting their main products.
Results
The Norah by Earth website launched in July of 2017, delivering a bright environment for potential customers to learn about the benefits of their pet care products. Their marketing collateral, social media campaign, and website all married together to form the look of a well-established company entering the US market. On the website our team drew up content to highlight the story of Norah and why the product was formed, after having interviewed the company’s owner. In summary, the brand utilized already existing color themes and developed an even stronger brand presence, while incorporating all types of dog images to encourage the central idea that Norah by Earth products suit all dogs in need alike.
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