The Top 5 Reasons Promotional Products Work
For businesses of all shapes & sizes
While promotional products are an investment up-front, they work! In fact, there is a science behind this: YOUR customers are hard-wired to respond positively to promo products. This list of 25 things that might surprise you about these items includes 8 in 10 consumers own between one and ten promotional products.
5 reasons why promotional products will work for any business
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“Give and you shall receive”
Promotional Products Association International (PPAI) did a study which found 85% of consumers who received a promotional product ultimately did business with the advertiser. Why? It’s human nature to want to give back to someone who gives to us.
This is why Influencer Marketing works so well. Promotional products are influencer marketing on a much smaller scale. Norah by Earth is a natural pet product supplier that caters to dog owners across the U.S. This business saw an easy way to meet a need while publicizing their brand message: to advertise their dog shampoo, the company sent influencers these as well as a plastic bag holder in the shape of a bone. It made the dog owner’s nightly walk around the neighborhood much easier—small, affordable, effective.
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Promo products demand attention.
If you are giving things away, people will be attracted to you. For example, if you have a booth at tradeshow handing out FREE items, the word will get around and you will draw in new prospects! This is especially true if you create something memorable or unique.
We made promotional calendars—the bright, eye-catching graphics and inspirational messages make it an instant conversation piece! Sometimes, just investing a little more in design is enough to make your product stand out for months, or even years in some cases.
According to Tourism Consumer Insights, 60% of customers who receive a promotional product keep it for up to two years! Also, 80% of ALL U.S. consumers own a promotional product and 31% of them own bags.
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They have more longevity than other marketing efforts.
How long does it take for someone to delete an email? 5 seconds? 7 seconds? But how long does it take YOU or anyone you know to throw something away? If you’re anything like me, it’s at least 12 months. (I still have a branded beach mat in the backseat of my car that was given to me last summer –one of these summers I’m going to remember to use it the next time I go to the beach!)
Our minds are hard-wired to save things. This is especially true if we were given something for free. Useful products go a long way: grocery bags, sunglasses, rain ponchos, flashlights. All of these things are easy to brand and almost impossible to throw away!
And if anyone every does try to get rid of it, usually they give it to someone else. That’s double exposure for you, and you didn’t even have to pay the shipping fees.
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They provide repeat exposure.
According to PPAI, 73% of those who received a promo product said that they used it at least once a week. Many promotional products are items we all use on a daily or weekly basis. Repeat exposure leads to greater awareness over time. The more often people see your brand, the more often they will think of your company.
Whether people think of you when they are walking their dog, shielding from the rain on the way to their car, or grocery shopping, the effect is the same.
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They create an instant sense of goodwill.
When you reach out to a new prospect or a customer with a free item, you improve their perception of your brand. 52% of those who received a promotional product, according to Tourism Consumer Insights, are more likely to think highly of both you and your business.
Get your brand in the hands of your customers today! Promotional products increase brand awareness, exposure and sales – for an investment that is pennies on the dollar!
Need assistance picking out what works for your company? Send a quick email to [email protected] or call us at 407.260.0116 and we’ll be able to give you some ideas at no cost to you!
The Top 5 Reasons Promotional Products Work
For businesses of all shapes & sizes
While promotional products are an investment up-front, they work! In fact, there is a science behind this: YOUR customers are hard-wired to respond positively to promo products. This list of 25 things that might surprise you about these items includes 8 in 10 consumers own between one and ten promotional products.
5 reasons why promotional products will work for any business
-
“Give and you shall receive”
Promotional Products Association International (PPAI) did a study which found 85% of consumers who received a promotional product ultimately did business with the advertiser. Why? It’s human nature to want to give back to someone who gives to us.
This is why Influencer Marketing works so well. Promotional products are influencer marketing on a much smaller scale. Norah by Earth is a natural pet product supplier that caters to dog owners across the U.S. This business saw an easy way to meet a need while publicizing their brand message: to advertise their dog shampoo, the company sent influencers these as well as a plastic bag holder in the shape of a bone. It made the dog owner’s nightly walk around the neighborhood much easier—small, affordable, effective.
-
Promo products demand attention.
If you are giving things away, people will be attracted to you. For example, if you have a booth at tradeshow handing out FREE items, the word will get around and you will draw in new prospects! This is especially true if you create something memorable or unique.
We made promotional calendars—the bright, eye-catching graphics and inspirational messages make it an instant conversation piece! Sometimes, just investing a little more in design is enough to make your product stand out for months, or even years in some cases.
According to Tourism Consumer Insights, 60% of customers who receive a promotional product keep it for up to two years! Also, 80% of ALL U.S. consumers own a promotional product and 31% of them own bags.
-
They have more longevity than other marketing efforts.
How long does it take for someone to delete an email? 5 seconds? 7 seconds? But how long does it take YOU or anyone you know to throw something away? If you’re anything like me, it’s at least 12 months. (I still have a branded beach mat in the backseat of my car that was given to me last summer –one of these summers I’m going to remember to use it the next time I go to the beach!)
Our minds are hard-wired to save things. This is especially true if we were given something for free. Useful products go a long way: grocery bags, sunglasses, rain ponchos, flashlights. All of these things are easy to brand and almost impossible to throw away!
And if anyone every does try to get rid of it, usually they give it to someone else. That’s double exposure for you, and you didn’t even have to pay the shipping fees.
-
They provide repeat exposure.
According to PPAI, 73% of those who received a promo product said that they used it at least once a week. Many promotional products are items we all use on a daily or weekly basis. Repeat exposure leads to greater awareness over time. The more often people see your brand, the more often they will think of your company.
Whether people think of you when they are walking their dog, shielding from the rain on the way to their car, or grocery shopping, the effect is the same.
-
They create an instant sense of goodwill.
When you reach out to a new prospect or a customer with a free item, you improve their perception of your brand. 52% of those who received a promotional product, according to Tourism Consumer Insights, are more likely to think highly of both you and your business.
Get your brand in the hands of your customers today! Promotional products increase brand awareness, exposure and sales – for an investment that is pennies on the dollar!
Need assistance picking out what works for your company? Send a quick email to [email protected] or call us at 407.260.0116 and we’ll be able to give you some ideas at no cost to you!
