Improving Your Real Estate Website
For the Real Estate industry, SEO helps tremendously when it comes to website visibility, authority, and ranking. For such a competitive field, a comprehensive SEO and marketing strategy is essential!
What is your audience looking for?
Most, if not all, online searches are based on Do, Know, Go theory. People use online search tools to either gather information about a topic, make a purchase, or go somewhere to get the services they need. Read about how to optimize your website for these three audience behaviors.
Your Real Estate website should seek to satisfy these 3 types of queries:
- People who are curious about real estate and how it works.
- People who are considering buying homes or selling homes and are looking for more information.
- People who have made up their minds and are ready to buy or sell a home and are looking for reliable realtor to work with.
Knowing your audience will help you create content that connects with anyone who lands on your website. A simple blog explaining things to consider when buying a home can link to a page that talks about your process for purchasing a home and why your real estate firm is unique. Your page can show reviews, sample listings, awards, and a call-to-action to help users make decisions about your firm.
What can you do to improve your real estate website?
- Blog posts: having a blog adds value to your website by ranking for different keywords. For example, share some information on the advantages of buying a home vs. renting!
- Photos and videos: Real estate works great with visuals. People like to see previews of the properties an agent is working on before the first call. Most real estate website incorporate MLS website listings to provide more options to their users.
- A responsive website: Your website should be responsive and easy to navigate in different screen sizes.
- Getting listed in directories: local, business, and real estate directories will put your firm in front of future clients.
- Optimizing your website: use targeted keywords for each page in order to improve rankings. Make sure that your meta data also represents who you are and why people should work with you.
- Social media: these platforms are very powerful when it comes to content sharing, brand awareness, and overall online visibility. It is crucial to have at least 3 social platforms that you update regularly.
- Reviews and testimonials: show your professionalism and what it’s like to work with you. Most people will read your reviews first when deciding which real estate company to work with.
- Back links:quality matters more than quantity. It’s great to have back links, but you receive more reward when your website is associated with credible websites. A few ways to get back links include local citations, guest blogging, and press releases.
- Tools: Free and helpful tools like a mortgage calculator, links for pre-approved home buyers, a credit report or credit fixing help will attract people to your website.
- Secure your website (https): when you are asking people to share their personal information with you, you must have a secure website! Your customers need to be reassured that your website is secured and that you value their privacy.
Convert Visitors to Clients
The above strategies will attract people to your website. But how can you convert those visitors to clients? Quality and in-depth content keeps users browsing longer. The flow a page also needs to easily guide users through the conversion process. Follow these tips to improve your website. We would love to help you create a strategy and produce the best results from day one! Call us at 407-360-0116 for more information about our online and offline marketing solutions for real estate companies.
Improving Your Real Estate Website
For the Real Estate industry, SEO helps tremendously when it comes to website visibility, authority, and ranking. For such a competitive field, a comprehensive SEO and marketing strategy is essential!
What is your audience looking for?
Most, if not all, online searches are based on Do, Know, Go theory. People use online search tools to either gather information about a topic, make a purchase, or go somewhere to get the services they need. Read about how to optimize your website for these three audience behaviors.
Your Real Estate website should seek to satisfy these 3 types of queries:
- People who are curious about real estate and how it works.
- People who are considering buying homes or selling homes and are looking for more information.
- People who have made up their minds and are ready to buy or sell a home and are looking for reliable realtor to work with.
Knowing your audience will help you create content that connects with anyone who lands on your website. A simple blog explaining things to consider when buying a home can link to a page that talks about your process for purchasing a home and why your real estate firm is unique. Your page can show reviews, sample listings, awards, and a call-to-action to help users make decisions about your firm.
What can you do to improve your real estate website?
- Blog posts: having a blog adds value to your website by ranking for different keywords. For example, share some information on the advantages of buying a home vs. renting!
- Photos and videos: Real estate works great with visuals. People like to see previews of the properties an agent is working on before the first call. Most real estate website incorporate MLS website listings to provide more options to their users.
- A responsive website: Your website should be responsive and easy to navigate in different screen sizes.
- Getting listed in directories: local, business, and real estate directories will put your firm in front of future clients.
- Optimizing your website: use targeted keywords for each page in order to improve rankings. Make sure that your meta data also represents who you are and why people should work with you.
- Social media: these platforms are very powerful when it comes to content sharing, brand awareness, and overall online visibility. It is crucial to have at least 3 social platforms that you update regularly.
- Reviews and testimonials: show your professionalism and what it’s like to work with you. Most people will read your reviews first when deciding which real estate company to work with.
- Back links:quality matters more than quantity. It’s great to have back links, but you receive more reward when your website is associated with credible websites. A few ways to get back links include local citations, guest blogging, and press releases.
- Tools: Free and helpful tools like a mortgage calculator, links for pre-approved home buyers, a credit report or credit fixing help will attract people to your website.
- Secure your website (https): when you are asking people to share their personal information with you, you must have a secure website! Your customers need to be reassured that your website is secured and that you value their privacy.
Convert Visitors to Clients
The above strategies will attract people to your website. But how can you convert those visitors to clients? Quality and in-depth content keeps users browsing longer. The flow a page also needs to easily guide users through the conversion process. Follow these tips to improve your website. We would love to help you create a strategy and produce the best results from day one! Call us at 407-360-0116 for more information about our online and offline marketing solutions for real estate companies.
