Print and Direct Mail will always be an essential component of a company’s marketing strategy. Research shows people learn more effectively from print than a digital device. Paper has major advantages in supporting annotation while reading, quick navigation, and flexibility of special layout. This allows readers to deepen their understanding of the text, extract a sense of its structure, create a plan for writing, cross-refer to other documents, and interleave reading and writing. (O’Hara, K., and Sellen, A., 1997, Two Sides).
Contrary to popular belief, print is also much more environmentally friendly than electronic media. The primary source of paper is trees, which are a renewable resource and provides a market to encourage landowners to continue to plant and grow trees. Digital isn’t as “green” as one might think. CO2 emissions from making a CD are 4 times higher than printing a 100 page 4-color annual report. And unlike paper, electronic waste is not easily recyclable; in 2008, Americans generated 3.16 million metric tons of electronic waste. 50-80% of electronic waste collected for recycling is shipped overseas and often unsafely dismantled and disposed of. Printing is the only medium that doesn’t create a carbon footprint every time it is viewed, and more than 60% of paper used is recycled, and on average 33% of paper is made from recycled paper. We print on FSC paper using our environmentally-friendly full color DI Press, which uses soy-based inks and images digitally on recyclable plates instead of chemicals and heavy metals. Our main printing categories are listed below.