2018 Mobile SEO Tips for Businesses

Many businesses are taking advantage of having an online presence, but few are reaping the benefits of online marketing! Why is that? The first question you should be asking is,

Is my website mobile friendly?

While any website can show up in mobile view, it may not be taking into account the user experience and ability to provide the most important information at different screen sizes.

Start with conducting a “mobile audit” to know your position before optimizing for mobile devices. There are many ways to check your website for mobile experience—the easiest way is to simply visit your website using different devices and see how it looks. When it comes to tools, our favorite is browserstack which will help you see how your website is displayed in different browsers, devices, and more. The user experience includes things like text display, buttons, images, and more.

How to optimize your website for mobile:

  • Content is still the most important part of your website. You don’t need all the information from your desktop version—only incorporate the most important information for your mobile site.
  • Responsive design: Desktop and mobile can have slightly different designs due to screen sizes. This does not mean that you should have a completely different design. You can stick with the main theme, while making sure that the page does not break once viewed in smaller screens.
  • Call to action is very important especially in mobile devices. Make sure that the phone numbers are clickable so that users can be able to call you in one click. It is important to create clickable links for phone numbers and email addresses to improve user experience.
  • Meta tags for mobile websites are slightly different, but follows the same rules. It is important to use keywords to target the most important phrases for your business throughout the website. Those keywords will help you rank in search results. Another thing to consider is the use of your location so that your website will show up for all local searches. Last thing is the use of long tail keywords. Due to technology advances, voice searches are becoming very popular, from siri to alexa, people talk to their mobile devices as if they are people. Long tail keywords like “where can i find discounted tickets for a concert” can work great for a mobile site. Having said that, keep in mind that your title tags still need to be short and clear, long tail keywords can be used in content, meta descriptions, and other places.
  • Page speed is very important nowadays. People are extremely busy and don’t have patience to wait for a slow website to load before they decide to turn to your competitors. Things like website coding and images can make your website slower than normal. Proper code optimization is crucial when it comes to website speed and user experience.

We can help!

At Minuteman, we have the tools and experience to help you get the most from your website on any device, leaving you with more time to spend doing what you do best and less time fixing websites.

Mobile Optimization Tips | Minuteman Press Longwood

2018 Mobile SEO Tips for Businesses

Many businesses are taking advantage of having an online presence, but few are reaping the benefits of online marketing! Why is that? The first question you should be asking is,

Is my website mobile friendly?

While any website can show up in mobile view, it may not be taking into account the user experience and ability to provide the most important information at different screen sizes.

Start with conducting a “mobile audit” to know your position before optimizing for mobile devices. There are many ways to check your website for mobile experience—the easiest way is to simply visit your website using different devices and see how it looks. When it comes to tools, our favorite is browserstack which will help you see how your website is displayed in different browsers, devices, and more. The user experience includes things like text display, buttons, images, and more.

Mobile Optimization Tips | Minuteman Press Longwood

How to optimize your website for mobile:

  • Content is still the most important part of your website. You don’t need all the information from your desktop version—only incorporate the most important information for your mobile site.
  • Responsive design: Desktop and mobile can have slightly different designs due to screen sizes. This does not mean that you should have a completely different design. You can stick with the main theme, while making sure that the page does not break once viewed in smaller screens.
  • Call to action is very important especially in mobile devices. Make sure that the phone numbers are clickable so that users can be able to call you in one click. It is important to create clickable links for phone numbers and email addresses to improve user experience.
  • Meta tags for mobile websites are slightly different, but follows the same rules. It is important to use keywords to target the most important phrases for your business throughout the website. Those keywords will help you rank in search results. Another thing to consider is the use of your location so that your website will show up for all local searches. Last thing is the use of long tail keywords. Due to technology advances, voice searches are becoming very popular, from siri to alexa, people talk to their mobile devices as if they are people. Long tail keywords like “where can i find discounted tickets for a concert” can work great for a mobile site. Having said that, keep in mind that your title tags still need to be short and clear, long tail keywords can be used in content, meta descriptions, and other places.
  • Page speed is very important nowadays. People are extremely busy and don’t have patience to wait for a slow website to load before they decide to turn to your competitors. Things like website coding and images can make your website slower than normal. Proper code optimization is crucial when it comes to website speed and user experience.

We can help!

At Minuteman, we have the tools and experience to help you get the most from your website on any device, leaving you with more time to spend doing what you do best and less time fixing websites.